William K. Hallman is a professor and Chair of the Department of Human Ecology and is a member of the graduate faculty of the Department of Nutritional Sciences, and of the Bloustein School of Planning and Public Policy at Rutgers, the State University of New Jersey. He is a 1983 graduate of Juniata College in Huntingdon, Pennsylvania and earned his PhD. in Experimental Psychology from the University of South Carolina in 1989. Dr. Hallman’s research examines public perceptions of controversial issues concerning food, health, and the environment. Recent research projects have looked at consumer perceptions and behaviors concerning genetically modified foods, animal cloning, avian influenza, accidental and intentional food contamination incidents, and food recalls. His current research projects include studies of public perceptions and responses to food safety risks, the safety of fresh meat, poultry, game, and seafood products purchased on the Internet, the use of nanotechnology in food, and public understanding of health claims made for food products. Dr. Hallman serves on the Executive Committee of Rutgers Against Hunger (RAH), and helped to found the New Brunswick Community Farmers Market, which offers food insecure residents access to fresh, locally grown, affordable, nutritious, and culturally appropriate produce and other food products. Dr. Hallman formerly served as the Director of the Food Policy Institute (FPI) at Rutgers, and currently serves as the Chair of the Risk Communication Advisory Committee of the US Food and Drug Administration (FDA).

Recent Publications

1. Hallman, WK, Hallman, WK 2nd, Hallman, EE. Cell-based, cell-cultured, cell-cultivated, cultured, or cultivated. What is the best name for meat, poultry, and seafood made directly from the cells of animals?. NPJ Sci Food. 2023;7 (1):62. doi: 10.1038/s41538-023-00234-x. PubMed PMID:38057390 PubMed Central PMC10700563
2. Zhang, M, Lu, J, Hallman, WK. Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms. Front Psychol. 2021;12 :712253. doi: 10.3389/fpsyg.2021.712253. PubMed PMID:34671296 PubMed Central PMC8521032
3. Zhang, M, Zhang, Y, Hallman, WK, Williams, JD. Eating green for health or social benefits? Interactions of attitudes with self-identity on the consumption of vegetarian meals among U.S. and Chinese college students. Appetite. 2021;167 :105652. doi: 10.1016/j.appet.2021.105652. PubMed PMID:34418504
4. Hallman, WK, Hallman, WK 2nd. A comparison of cell-based and cell-cultured as appropriate common or usual names to label products made from the cells of fish. J Food Sci. 2021;86 (9):3798-3809. doi: 10.1111/1750-3841.15860. PubMed PMID:34337762 PubMed Central PMC8518778
5. Briggs, T, Quick, V, Hallman, WK. Feature Availability Comparison in Free and Paid Versions of Popular Smartphone Weight Management Applications. J Nutr Educ Behav. 2021;53 (9):732-741. doi: 10.1016/j.jneb.2021.05.010. PubMed PMID:34315678
6. Tallapragada, M, Hardy, BW, Lybrand, E, Hallman, WK. Impact of Abstract Versus Concrete Conceptualization of Genetic Modification (GM) Technology on Public Perceptions. Risk Anal. 2021;41 (6):976-991. doi: 10.1111/risa.13591. PubMed PMID:32984992
7. Hallman, WK, Hallman, WK 2nd. An empirical assessment of common or usual names to label cell-based seafood products. J Food Sci. 2020;85 (8):2267-2277. doi: 10.1111/1750-3841.15351. PubMed PMID:32691419 PubMed Central PMC7496225
8. Berhaupt-Glickstein, A, Hooker, NH, Hallman, WK. Qualified Health Claim Language affects Purchase Intentions for Green Tea Products in the United States. Nutrients. 2019;11 (4):. doi: 10.3390/nu11040921. PubMed PMID:31022930 PubMed Central PMC6521090
9. Chiao, S, Kipen, H, Hallman, WK, Pollio, DE, North, CS. Anthrax Exposure, Belief in Exposure, and Postanthrax Symptoms Among Survivors of a Bioterrorist Attack on Capitol Hill. Disaster Med Public Health Prep. 2019;13 (3):555-560. doi: 10.1017/dmp.2018.115. PubMed PMID:30417804
10. Landrum, AR, Hallman, WK. Engaging in Effective Science Communication: A Response to Blancke et al. on Deproblematizing GMOs. Trends Biotechnol. 2017;35 (5):378-379. doi: 10.1016/j.tibtech.2017.01.006. PubMed PMID:28259486